Insurance Sales

Very closely connected with marketing, there may be considerable overlap of
activity, if separate sections exist. The name, however, indicates the functions, which
specifically will include:
(a) Product liaison: it is vital that the closest co-operation exists between Product
Development, Marketing and Sales, for obvious reasons. Poor communication
between colleagues in this area could have disastrous results.
(b) Sales enhancement programmes: again requiring co-operation with other
colleagues, e.g. Training and Marketing.
(c) Monitoring: it is important to keep abreast of results and trends. Again, much
teamwork with colleagues is required.